Updated October 2026
Who it is for
Business Developers, consultants, recruiters, account managers, Sales Leaders and B2B entrepreneurs.
Objectives
- Open an account with no prior relationship.
- Turn a conversation into an opportunity, across long cycles.
- Grow an account after the first assignment.
Programme
- Map a market and select priority accounts.
- Identify the right decision-makers.
- Email, LinkedIn and phone outreach; securing a first meeting.
- Understand long B2B cycles and follow up intelligently.
- Build several sponsors inside one account.
- Use a CRM properly.
- Generate introductions and referrals.
The Tyros approach
Built for banks, insurers and consulting firms, where decision-makers are scarce, in demand and cautious. Examples come from specialist recruitment and large-account development in financial services.
Practitioner-led: the programme draws on hands-on experience of specialist recruitment and business development in financial services.
Format
- Two hours, half a day or a full day depending on the programme.
- On site or remote, in French or English.
- Practical cases and exercises; knowledge check where relevant.
- Attestation of participation. It is not an official certification.
Each programme is built with you. Discuss a programme.